Walt Disney: The Family Man Brand

Building a brand is more than just fixing a catchy name on a product. Brand is all about relationships-it is how customers feel about your product. Marketing authority David Jobber has identified seven factors in building a successful brand.

Consumers must take your product seriously if they are to develop trust and loyalty to your brand.

Communications play a critical role in building brand. Initial effort will focus on building brand awareness. Initially building up the brand will be an expense.

The Seven Part Plan To Building A Brand

In my opinion, Walt Disney branded himself by putting out the best in family entertainment via movies, television, and theme parks.

Walt Disney understood America.; He knew America's history and what made this country great.

Walt Disney once said:

What kind of brand name are you building for yourself?; Like Walt Disney, do you know what your target market is?; When creating Disneyland his target market included the grandparents, mom and dad, and the children.; What is your target market?

Walt Disney knew his target audience and market.

Walt Disney had vehicles in reaching his target market: television, animation, and movies.; He understood that these were the mediums to reach his market.

Walt Disney

Thank you Walt Disney.