The Brand Promotion Effects Created By the Corporate Gifts
Brand Generic Began to attract large pharmaceutical companies, because they are generic and branded hybrid business model, pharmaceutical companies can make full use of existing commercial distribution systems and Marketing Means to higher than normal pricing of generic drugs sales.
Have been some famous pharmaceutical companies on sales of big business ignored by low-cost generic drugs.
Generic pharmaceutical companies in the portfolio
It also adopted its own "Green Stone" (Greenstone) product labeling, special sales of generic drugs are patent invalid product, and from several other manufacturers of generic drugs authorized license, distribute their generics. This combination of generic drugs as Pfizer increased by more than 200 products. Pfizer claims that distribution of drugs if measured by the number, then it's Greenstone generic drug subsidiary, has become the seventh largest supplier of generic drugs.
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